Joe Morton’s discovery of the mangosteen fruit as a global product opportunity inspired the category-creating launch of XanGo® Juice.  A passionate advocate of the network marketing lifestyle and champion of a healthy lifestyle balance, Joe continues to drive an evolution in distributor relations, building dialogue with leaders at every level of XanGo’s vast network.

Cultivating a global marketplace for a celebrated botanical is natural for Joe.  He gained knowledge of professional networking and nutritional supplements from his father, who ran the Canadian division of a multinational natural products company, and his mother, the owner of a popular health food store.

A six-time Ironman competitor named by a magazine as Utah’s “Fittest Executive,” Joe is known for his fitness regimen and his tireless efforts on behalf of XanGo’s one million distributors worldwide.  He invests hours each day in dialogue with distributors in XanGo’s 30 plus global markets and his determined mantra of discovery and recognition of “new leaders”  has propelled XanGo’s phenomenal growth.

Before founding XanGo, Joe received his degree in International Business and led global expansion for several network marketing corporations.  As he helped build the new international footprint of the direct sales industry, Joe immersed himself in the culture of each market and cultivated relationships with leaders worldwide.

Above all, Joe is an energetic father of four who puts his wife, Caryn, and his family first.  He maintains an active lifestyle of fitness, running, cycling and skiing.  In addition to leading several charitable missions through the XanGo Goodness Foundation, Joe also serves as a Scout Master for the Boy Scouts of America and on the board of the Utah Valley Chapter of the Boys & Girls Club.